Everything you’ve made is trying to say one thing.
The line you keep coming back to. The image you can’t put down. You call them scattered ideas. Often, they are one vision.
Idea
Always somewhere to begin.
No more waiting for the muse. Name what you care about, and you leave with a question worth making something from.
Theme
Your question
Conceptualise
Turn a rough idea into a clear one.
You know there is something there, but not yet what it is. A few honest questions later, you can say it out loud.
What it will never do.
Four things other tools are built to do, and this one is built to refuse.
Generate the work for you
It can ask and suggest. Every sentence you keep is one you chose.
Tell you whether it’s good
It helps you see what you meant. Whether it’s good is for your eyes alone to judge.
Keep score
No likes, no views, no streaks. Nothing here measures how the work performed.
Speak for you
It talks only to you. It never posts or sends anything in your name.
Project Board
See the whole vision in one place.
What the project is for, every piece of it, and what has to run through all of them, on one canvas. Months in, you can still see the whole of it at a glance.
An essay, a song, a photo series, a film: it holds whatever you make.
Carry several projects without losing sight of any of them.
Your images and recordings stay yours. It only reads what you write about them.
VisionDirection
When the plan changes, see everything it touches.
A deadline moves, a client changes their mind. You ask once, and the answer has read every piece, rule and thread you wrote, and checked the facts outside them.
The Six O’Clock Ferry · Documentary
You ask
The festival wants the film three weeks sooner. What does that put at risk?
The whole canvas
Checking the festival’s rulesTalking a project through
You
The archive lent me the 1987 footage on one condition. Festivals only, never online.
Say a rule once. It keeps it for you.
A year in, you will not remember every promise you made at the start. It does, and it asks before you break one.
Who it’s for.
Six kinds of makers. Pick the one closest to you.
One-person studios
You are the whole studio: client projects, your own work, and one head to hold all of it.
What changes for you
- Every client project where you can take it in at a glance.
- You see what connects the pieces before anyone has to point it out.
- A constraint agreed in week one is still there in month three.
It never posts, sends or speaks to a client in your name.
Direction, €29 a month. As many projects in progress as you carry, each on its own canvas, with the client’s references playing beside the brief.
Try it nowTwo ways to hold a vision.
Focus for two projects in words. Direction for many, in any medium. Move between them whenever you like.
Focus
For one or two visions at a time, in words.
Or yearly, with two months free
- Two active projects at a time
- Unlimited personal check-ins
- Define and conceptualise new ideas
- Find and hold your vision
- Access to a full writing suite
- Visually connect threads that run across your pieces, create task lists — all on your canvas
Direction
Many visionsFor many visions at once, in any medium.
Or yearly, with two months free
- Everything in Focus
- Have access to unlimited active projects
- Full canvas unlocked: Add images, recordings, colour palettes, and links
- Talk the whole vision through, from its canvas
Plans renew automatically until you cancel. Fair-use limits apply. See the Terms and refund policy.
30 days free
Everything in Direction to try, for the whole month.
Cancel whenever
From Settings, in a moment. A full refund if you cancel within 14 days of your first payment.
Your work stays yours
If you stop paying, everything you made stays readable and exportable.
Start with what you already have.
Bring one note, one draft, one brief, one thing you keep circling. The vision is usually already in there.
30 days free.